A few other rice farmers have taken their marketing strategies to another level. In the digital era, social media is available at our fingertips. Pla kulao (threadfin fish) from Tak Bai is another successful example of a local business operator getting into the digital era. Producers, however, do not keep their clients waiting in boredom. Indeed, in the digital era, a number of useful applications are available.

Source: Bangkok Post July 30, 2017 23:15 UTC